Veda IT

Who Should Join Google Ads Course?

Job Switchers
Working Professionals
Engineering Graduates
University Students
Entry-Level Candidates

Keyskills of Google Ads Developer

Key skills for Social Media Marketing (SMM) include content creation, platform expertise, and strategy development. Proficiency in tools like Canva, scheduling platforms, and analytics tools is essential. Marketers should understand audience targeting, SEO, and paid advertising while staying updated on trends. Strong communication, creativity, and data analysis skills, combined with effective time management, are crucial for building engagement and driving results.

Key Features

Covers campaign setup, keyword research, bidding strategies, ad optimization, and analytics.
Real-world projects to develop practical Google Ads and PPC skills.
Learn from experienced PPC and Google Ads professionals.
Offline classes with optional online support.
Recognized certificate from Veda IT upon successful course completion.

What you'll learn

The Certificate Program in Google Ads and Pay-Per-Click (PPC) Advertising at Veda IT provides a comprehensive understanding of Google Ads and PPC advertising strategies to drive traffic, increase conversions, and maximize ROI. This course is ideal for aspiring digital marketers, business owners, and advertising professionals who want to leverage Google Ads to reach targeted audiences. Covering essential Google Ads concepts such as campaign setup, keyword targeting, bidding strategies, ad copy optimization, and analytics, this course equips students to create high-performing ad campaigns that drive results.

Throughout the program, students will gain hands-on experience in setting up and managing Google Ads campaigns, selecting the right keywords, writing compelling ad copy, optimizing landing pages, and tracking performance metrics. Key modules include Search, Display, and Video Ads, retargeting, conversion tracking, and ad performance optimization, preparing students to effectively manage ad budgets and improve ad quality scores. Real-world projects will give students the skills needed to create, monitor, and optimize Google Ads campaigns for various industries.

Upon completion, graduates will be ready for roles such as PPC Specialist, Digital Marketing Analyst, or SEM Manager, equipped to design and implement successful PPC strategies in competitive digital landscapes.

Modules Covered

Overview of Google Ads and the PPC Advertising Model
Understanding Campaign Types (Search, Display, Video, Shopping)
Setting Up a Google Ads Account and Basic Settings
Structuring Campaigns, Ad Groups, and Keywords
Creating Ad Extensions for Enhanced Click-Through Rate
Mini Project: Setting Up a Google Search Campaign for a Sample Business

Conducting Keyword Research with Google Keyword Planner
Identifying High-Intent Keywords and Match Types
Writing Compelling Ad Copy to Drive Conversions
Bidding Strategies (Manual, Automated, Enhanced CPC)
Budget Allocation and Bid Adjustments for Optimal Spend
Mini Project: Keyword Research and Ad Copy Creation for a Campaign

Setting Up Display Campaigns for Branding and Awareness
YouTube Ads: Creating and Managing Video Campaigns
Using Remarketing for Targeting Returning Visitors
Optimizing Ad Quality Score and Improving Ad Rank
A/B Testing for Ad Variants and Performance Enhancement
Mini Project: Designing a Display and Video Ads Strategy for a Brand

Setting Up Conversion Tracking and Google Tag Manager
Analyzing Key Metrics (CTR, CPC, Conversion Rate, ROI)
Using Google Analytics for Deeper Campaign Insights
Creating Campaign Reports and Presenting Findings
Best Practices for Ongoing Campaign Optimization
Final Project: Comprehensive Google Ads Campaign with Full Performance Analysis and Optimization Strategy

Learning Path

Introduction to Google Ads and Campaign Setup

Learn the fundamentals of Google Ads and set up your first search campaign.

Keyword Research, Ad Copy, and Bidding Strategies

Master keyword targeting, write compelling ad copy, and implement effective bidding strategies.

Display and Video Advertising, Remarketing, and Optimization

Explore Google Display Network, YouTube Ads, and remarketing techniques to enhance conversions.

Analytics, Conversion Tracking, and Final Project

Track campaign performance with Google Analytics, set up conversion tracking, and optimize for ROI.

Mini Projects for Hands-On Experience

Apply your Google Ads skills through small projects to create and optimize campaigns.

Final Project and Career Guidance

Develop a full-scale advertising campaign and receive career guidance to excel as a Google Ads specialist.

Potential Roles

PPC Specialist
Google Ads Specialist
SEM Manager
Digital Marketing Analyst
Digital Advertising Manager
E-commerce Marketing Specialist

Start Date20/05/2025
Enrolled100
Lectures50
Skill LevelBasic
LanguageEnglish,Telugu
Quizzes10
CertificateYes
Pass Percentage100%

Certificate Program in Google Ads and Pay-Per-Click (PPC) Advertising

Upon successful completion of the Certificate Program in Google Ads and Pay-Per-Click (PPC) Advertising, you will receive a certificate from Veda IT, validating your skills in Google Ads setup, campaign management, and PPC optimization.

Enroll Now

Design and Developed by Colourmoon

Google Ads

Who Should Join Google Ads Course?

Job Switchers

Working Professionals

Engineering Graduates

University Students

Entry-Level Candidates

Keyskills of Google Ads Developer

Key Features

What you'll learn

Modules Covered

Module 1: Introduction to Google Ads and Campaign Setup 3 hours

Module 2: Keyword Research, Ad Copy, and Bidding Strategies 3 hours

Module 3: Display and Video Advertising, Remarketing, and Optimization 3 hours

Module 4: Analytics, Conversion Tracking, and Final Project 3 hours

Learning Path

Potential Roles

Certificate Program in Google Ads and Pay-Per-Click (PPC) Advertising